It’s time to get ready for the holidays and finish the year strong! Plan a sale, start thinking about your marketing efforts, and order those decorations. Use our handy checklist and you’ll be prepared for whatever comes your way!
It’s no surprise your staff are a key part of your business. Be sure to line up any additional help you will need for the busy holiday season. Hold a meeting where you discuss responsibilities, expectations, new hours and any additional changes. This is also a good time to review policies and procedures with your staff, so everyone is on the same page. If you’re looking to hold a holiday employee party, it’s never too early to start planning and line up a venue. Holiday bonuses are also a nice gesture to show appreciation for the hard work of dedicated employees and boost morale.
Starting in October you’ll want to prepare for upcoming events like Halloween trick or treaters. Stock up on candy and a fun Halloween costume and be sure to get the word out to your customers through your marketing efforts.
Thanksgiving and Christmas will be here before you know it so start preparing for a food and toy drive or volunteer outing. You can even have customers come in for a meet and greet with Santa to take pictures and enjoy some holiday refreshments.
There are key things you should focus on internally for your business to prep for the holidays. Stocking up on inventory and supplies is important so you can meet the needs of your customers and ensure you are prepared for whatever should arise. Gift cards and wrapping materials are also a must.
You’re likely to have new or extended hours during the holidays to accommodate shoppers, so be sure to notify customers through your regular communication channels and perhaps consider adding a sign at your location.
Sending a holiday card to your customers is a nice idea to show your appreciation for their patronage. And consider having more cash on hand to help you out with any of the expenses. Here at Greenbox Capital®, we’re ready whenever you’re in need.
Everybody loves a good sale and with the holidays, it seems everyone is having one! Try to think outside the box and recognize holidays not everyone participates in, and / or come up with special promotions to stand out from your competitors. Offering Veterans, a special discount on Veteran’s Day is a nice way to show gratitude or perhaps donate a portion of your sales to a worthy cause on Giving Tuesday. And don’t forget – everyone loves free shipping and delivery!
The power of marketing should never be underestimated. Make sure to utilize your marketing channels to get the word out about special holiday promotions, store hours and any updates you have.
Your website should reflect anything you have going on at your location and be ready for the increased number of shoppers to your website. Make sure your website is equipped to handle the additional traffic and potential orders.
Follow these tips to kick off the season right and finish the year strong. Let us know if we can assist your efforts to help make the holidays a great success!